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Webinar: Understanding Culture & Business Language when Collaborating with China

Webinar - Public

23 January 2019 from 10:15 - 11:30

Online, China

As one of the fastest growing economies in the world, China presents exciting business opportunities, but in order to form successful business relationships in China it is essential to have an understanding of cultural etiquette.

This FREE webinar for small and medium sized businesses, will equip participants with increased cultural awareness and intercultural competence.

During the webinar, the following topics will be discussed:

-The concept of ‘giving face’ in Chinese culture
-The importance of ‘guanxi’ in China
-China’s low-trust society
-China’s gift economy
-Chinese organizational culture


Time: 10.15 – 11.30 CET

10.15     Opening; by Faith Blakemore, Steinbeis 2i GmbH                          

10.25     The Importance of Understanding Culture and Business Language to Successfully Collaborate with China; by Sujing Xu, School of Cultures, Languages and Area Studies, University of Nottingham & Andreas Fulda, School of Politics and International Relations, University of Nottingham

11.05       ENRICH in China Upcoming Activities; by Vasco Barros, SPI

11.15       Q&A     

To register, please click here.

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