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Webinar: Understanding the Intellectual Property Landscape in China

Webinar - Public

22 July 2020 from 10:15 - 11:15

Online (via GoToWebinar)

Understanding the Intellectual Property Landscape in China


This webinar will be jointly presented by ENRICH in China and the China IPR SME Helpdesk, focusing on helping EU SMEs to understand business tools for developing IPR value and managing risk. At this webinar, the speakers will share experiences with practical information on how to help European SMEs to protect Intellectual Property in China. The objective of this webinar is to raise awareness and capacity for developing IP value and its protection and IPR enforcement particularly within the China context. At a panel discussion, the speakers will share their view and a good practice on the overview of IPR in China. The webinar is also co-organised with Beijing Changfeng Information Technology Industry Alliance.



Leonardo Mosca, Project Officer, China IPR SME Helpdesk

Leonardo is working in the China IPR SME Helpdesk team as a Project Executive and is responsible for the organisation of training workshops, webinars and for liaising with other EU projects and business support organisations. 

Reinout van Malenstein, Senior Counsel, HFG Law & Intellectual Property

Reinout van Malenstein is Senior Counsel at HFG Law & Intellectual Property in China (Beijing, Shanghai and Tianjin), and is based in Shanghai. Reinout advises companies on trademarks, copyright, patents, and trade secrets in China. Reinout is currently the secretary of MARQUES in China, the National Vice-Chair of the IPR Working Group of the European Union Chamber of Commerce in China, and IP Expert of the EU China IPR SME Helpdesk. He regularly publishes articles on IP and speaks at both national and international conferences on IP.

Jing Han, Attorney / Marketing Director, Zhilin Law Firm

Ms. Han is an Attorney and Marketing Director at Zhilin Law Firm and she has extensive experiences in serving intellectual property clients and has served as a case liaison and agent to provide clients with professional and efficient services. The clients that Ms. Han has served include: well-known domestic and foreign companies such as Qualcomm, Samsung, Tencent, POSCO, 360, Hanergy, SF Express, Midea, Xiaomi, ZTE, Nuctech , Feitian, Tongfu Microelectronics, and AfterShokz, as well as scientific research institutes such as Tsinghua University, Institute of High Energy Physics of Chinese Academy of Sciences, and University of Chinese Academy of Sciences.


Date: July 22nd, 2020

Time: 10.15 – 11.15 CET (16.15 -17.15 Beijing time)



10.15 – Opening and ENRICH in China Overview

10.20 – Overview of the China IPR SME Helpdesk

Leonardo Mosca, Project Officer, China IPR SME Helpdesk

10.35 – Intellectual Property in China: What companies need to know

Reinout van Malenstein, Senior Counsel, HFG Law & Intellectual Property

10.50 – Panel discussion

11.15 – End of Webinar


Registration link:

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