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Workshop: Boosting your Business & Innovation Opportunities in China


18 February 2020 from 09:00 - 19:00

Berlin, Germany

ENRICH in China Workshop - 18 February 2020

Boosting your Business & Innovation Opportunities in China


This ENRICH in China workshop "Boosting your Business & Innovation Opportunities in China" has been specifically designed to increase your practical know-how about doing business with China and enhance your business innovation skills!

Equip yourself with:

  • Culturally-appropriate business styles and how to conduct business communication in China
  • Negotiation skills for China
  • Knowledge about business and innovation models 
  • Information and case studies about soft landing services and support schemes in China
  • First-hand best-practice examples

The workshop offers a stimulating and insightful day and the opportunity to network in the evening! You will leave with an ´Equip Yourself´ Certificate of Completion and many new contacts!

Target group: Research and Technology Organisations (RTOs) incl. SMEs, researchers, innovators


Date: 18 February 2020

Location: Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik (IPK)
Pascalstrasse 8-9
D-10587 Berlin

Participation fee (plus VAT if applicable):

  • Regular: 100€ 
  • Members: 75€





09:00-13:00:       Business Style and Culture with China – Lin Luo, Yi Consulting

1.            Introduction to Yi Consulting

2.            Introduction to Chinese Culture Background

3.            Chinese Culture in Practice & Business Etiquette

4.            Case Study and Group Work

5.            Questions and Discussions

14:00-17:30:        Innovation Basics, Business Models and RRI – Peter Mogyorosi, LC Innoconsult

1.            Introduction to LC InnoConsult

2.            Introduction to Innovation basics

3.            Business Models

4.            Responsible Research & Innovation (RRI)

5.            Soft-landing in China for technology based SMEs

17:30-18:00:       Soft Landing Zones in China

Four Soft Landing Zones in China present themselves

18:00-19:00:       Networking and Socialising

(Detailed version of the agenda is available here)


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