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China Digital Marketing Masterclass Helping International Brands to Grasp Opportunities in China After The Covid-19 Outbreak

China’s consumer market has begun to revive gradually after the Covid-19 pandemic. Ministry of Commerce data shows that from mid-February to mid-March sales at key retailers rose 7% and that sales on some e-commerce platforms rose by more than 30%. For many international brands, China is still one of the key markets on their strategic roadmap. However, marketers are now struggling to revise their strategies for China, given the significant changes in attitudes and buying behaviors of Chinese consumers after the coronavirus outbreak.          

In response to the post Covid-19 new normal in China, the Post Covid-19 China Masterclass will be organized in July to give global marketers a deep understanding of China’s current market and how to succeed there in 2020-2021. Designed and led by China marketing expert Ashley Galina Dudarenok, this masterclass is aimed at helping global businesses avoid losses, capture opportunities and start rebuilding momentum in their sectors.

Among the emerging post Covid-19 trends, the one international businesses must pay close attention to is the continuing rise of prominent digital channels in China. China has a highly active mobile internet with 855 million digital consumers. Chinese netizens are some of the most avid mobile phone and social media users in the world. As they were forced to stay at home during the pandemic, they have become even more digitally active. They’ve spent more time on social media and e-commerce sites buying, socializing, and looking for entertainment and new customer demands have been created.

The Post Covid-19 China Masterclass covers the latest trends for modern Chinese consumers in the post Covid-19 era that businesses need to know. The July 2nd and 3rd masterclass is divided into four modules: China’s Post Covid-19 New Normal, E-commerce in Post Covid-19 China, Marketing and Strategy in The Post Covid-19 Era, and Business Opportunities after the Outbreak. Each section is equipped with actionable insights and practical group activities that will be conducted online to help marketers formulate their China strategy in 2020 and beyond.


Price schedule

  • 11 - 30 May —> EARLY BIRD US$ 588 ( 25% OFF Standard Rate)
  • 1 June -16 June —> LATE BIRD US$ 688 (13% OFF Standard Rate)
  • 17 June -1 July —> STANDARD US$ 788

Participants from the ENRICH in China network  will get an extra 10% discount on all packages and all prices with this code ENRICH888. To insure this is the best deal ever!


Registration for the Post Covid-19 China Masterclass is now open on the event’s official page at

If you're looking for more details about the masterclass or interview opportunities, please contact Natalia Drachuk at (+852) 37092259 or



Posted by Anwari Ilman on 04-Jun-2020 18:02

Posted by Anwari Ilman on 04-Jun-2020 18:02

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