On 18 February 2020 more than 20 participants from eight European countries gathered in Berlin, at Fraunhofer IPK, for the workshop ´Boosting your Business and Innovation opportunities in China´.
The morning was dedicated to ´Business styles and the Chinese culture´ presented by Lin Luo, Yi Consulting, with interesting insights and practical information about business etiquette, negotiation tactics, business communication and socialisation. An interactive exercise complemented the morning session.
In the afternoon Peter Mogyorosi, LC Innoconsult, shared his experiences made in China concerning ´Innovation management and business models´ giving valuable insights in innovation processes and soft landing opportunities.
Finally, ENRICH in China´s Soft Landing Zones were presented, highlighting their services and and long-term experiences in supporting European RTOs and research actors entering the Chinese market and collaborating with Chinese counterparts.
Posted by Elli B. Tzatzanis-Stepanovic on 02-Mar-2020 13:33